Recently, after 8 years in business we decided to take a hard look at our business model, our products and our website to ensure we were still giving our customers exactly what they needed. During the latterpart of 2017 we talked to retail store owners, sales people, and our consumers as to how we could improve.
…We were told that we had too many similar products with overlapping functions, confusing salespeople, and customers alike.
…Our retailers were concerned that using U.S. packaging did not meet Canadian regulations and could cause problems with Gov’t inspectors.
…Our sales figures made it abundantly clear that the Roof, Deck, Cedar and Household lines were by far the best sellers, and
…they also said they liked our liquid cleaners, “Rust Off” and “Spray and Clean Composite Deck Cleaner”.
We ran with this information, combined the best ingredients from all the products and created three “super” cleaners, “Oxy All Roof Wash”, “Oxy All Wood Wash” and “Oxy House Mold and Mildew Wash”.
We have entered into an agreement with a local manufacturer making us proudly “Made in Canada”, and renamed the distribution group for our three new products to “Pacific Northwest Green Cleaning Products”.
We retained distribution of the two liquid products according to our customer’s wishes.
Whew, been busy times, eh!!!